The New Jersey Supreme Court is deliberating on a pivotal issue: whether lawyers can purchase competitors’ names as keywords for online advertising. This case could reshape marketing strategies and ethical boundaries in the legal profession.

EQT has announced a significant £2.2bn acquisition of Keywords Studios, a prominent player in the Irish video gaming sector. This move underscores EQT’s commitment to expanding its footprint in the growing entertainment and technology landscape.

Google Keyword Planner is a powerful, free tool that helps optimize your SEO strategy. By uncovering keyword volume and trends, it allows marketers to craft targeted content, making it essential for anyone looking to enhance their online visibility.

In our quest for innovation, we prioritize responsible AI development. By embedding ethical considerations into our processes, we strive to enhance user trust and create a positive impact, ensuring technology serves humanity with integrity and respect.

Amazon Ads has taken a bold leap forward with its expanded targeting options for brands, keywords, and products. This enhancement allows advertisers to reach their desired audience more precisely, driving better engagement and optimizing ad performance.

APPlyzer has unveiled a suite of free ASO keyword and ranking tracking tools, designed to empower developers with deeper insights into their app performance. This innovative offering aims to enhance user visibility in a competitive app market.

Starting in June, Google Ads will automatically pause low-activity keywords, a move aimed at streamlining ad performance. Marketers should prepare for adjustments, focusing on optimizing their campaigns for better visibility and engagement.

Google’s Performance Max campaigns are getting a boost with the introduction of negative keyword exclusions, currently in beta. This feature aims to enhance targeting precision, allowing advertisers to refine their strategies and improve campaign performance.